Jane Sarashon-Kahn, owner of consultancy THINK-Health refers to the Health 2.0 movement as the use of social software and its ability to promote collaboration between patients, their caregivers, medical professionals, and other stakeholders. Again, see post below as an example of this collaboration.
Some complimentary and reinforcing facts:
iCrossing conducted a study in January 2008, and found that the internet (59%) is the leading source (followed by doctors at 55%) used to find or access Health and Wellness Related Information in the past 12 months. And following the docs was the influence of relatives/friends/co-workers (much of which is probably accessed online).
Again from iCrossing, general search engines (67%), Health portals (46%) and Social media (34%) are the top online tools and resources used to locate health information. Again, followed by the influence of relatives/friends/co-workers.
So what's next. Where is Health 2.0 going? Maybe look for clues from Microsoft Health Vault M and Google Health. And then to take this a step farther, what does Health 3.0 have in store for us?
Same chart twice. Are they supposed to be different?
ReplyDeleteThis is great. It not only means easier and more wide-spread communication between health care experts and the public, it also gives people a much larger platform to get advice. With the current economic crises, I believe, communication is the best form of educating the public, especially those that can't necessarily afford an office visit for every sniffle. Thanks for sharing the info.
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