Avoiding high medical costs through health foods and supplements

Not surprisingly, sales of health foods and supplements (as reported by Chinese ingredient group Fencham ) are on the rise as a means to avoid high medical costs. The specific consumer segments integrating these functional foods and supplements into their lives aren't identified. However, we do know there are two segments -- the Well Beings and the Food Actives -- most predisposed to these proactive practices. The Well Beings integrate health into their lives through most wellness products, services and lifestyle activities. The Food Actives, on the other hand, are most focused on improving their health through food.

Can't help but wonder, however, how many of these consumers truly understand the implications of their actions. Hopefully, they're informed and not trying to take matters into their own hands based solely on the economic environment and the fear of incurring health care costs.

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