Inspiration for Healthcare, Healthy and Energy Brands

A Simply Better Way is a great talk from Saul Kaplan at the Business Innovation Factory. "My dream for the future is that we can come together as a connected community with a shared purpose for a simply better way" are the words he uses to introduce his talk. He focuses primarily on healthcare, education and energy, but if you are not in one of those sectors you will still find inspiration. 

First, you can connect it back to my last post. You can either wallow in the mud of the current situation, or consider his metaphor of "a simply better way" so that you're the one consumers turn to when we turn the corner.

But  On the idea of "connected community" with a shared purpose to achieve a better way. He states that it "has become easier to connect via the internet with someone on the other side of the world then it is to connect with the rich diversity of citizens and institutions in our own backyard. Despite all of the networking technology, we have become surprisingly disconnected from our own neighbors."

So much of our focus has turned to social networks. Creating connected and collaborative virtual communities of people with shared interests. But his point is that we've missed something important along the way. We need to mobilize. We need to collaborate, not in Second Life, but in real life, to make change happen. As he states, "we need to reconnect the dots into purposeful networks focused on healthcare, education, and energy independence as the path towards prosperity and a simply better way." Because communities really do matter.