Was at dinner with a client the other night, and we ventured into a conversation about our agency's ultimate value. We were considering that it might be our ability to craft and tell their brand stories – in authentic, simple and remarkable ways.
A well-crafted story
• raises awareness
• changes perceptions
• reinforces existing relationships
• creates new ones
• generates sales
…and (should) inspire and connect all employees whose consistent delivery of the story is critical to ultimate business success.
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