Think of your consumer as another healthcare channel

No longer do you sell your healthcare services through the traditional channels. Your consumers have not only begun to direct marketing messages, they are also delivering those messages. Which means they have become a part of the Channel. 

So healthcare marketers need to learn how to utilize this new channel opportunity. The tactics are going to be different than for traditional channels, but the potential benefits are tremendous in terms of:

• spreading the word 

• relevance of the messenger

• credibility of another consumer 

• believability